Auto Repair & Auto Brands

case study: recruiting auto technicians

Attract Top Automotive Technicians: Zimbrick Hyundai's Successful Recruitment Video Campaign

Challenge: Facing a severe shortage of skilled automotive technicians and intense competition for talent in a highly competitive market, Zimbrick Hyundai implemented a strategic recruitment video campaign. The challenge was to overcome rampant technician poaching and attract top-tier talent to their Service Department and Collision Center.

Solution: The solution involved creating a compelling promotional video leveraging existing client content. This video focused on key aspects proven to attract and retain skilled automotive professionals: highlighting Zimbrick Hyundai's strong community legacy, showcasing a positive and rewarding work environment, and emphasizing a desirable work/life balance. This approach directly addressed the pain points of technicians seeking fulfilling careers with fair compensation and ample opportunities for career growth.

Results: The professionally produced recruitment video was strategically disseminated across high-impact platforms, including targeted Facebook and Instagram advertising campaigns, Twitter promotion, and Google Ads. The multi-channel approach yielded remarkable results: within a single week, Zimbrick Hyundai experienced a significant surge in applications for both its Service Department and Collision Center, exceeding expectations and demonstrating the effectiveness of this recruitment marketing strategy. This success showcases the power of video marketing in attracting and securing highly skilled automotive technicians.

Drive engagement and interest in job opportunities
Reach a wider audience and attract qualified candidates
Increase application rates and reduce hiring time

NOTE: Ads in Spanish and other languages available.

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COLLISION & CAR REPAIR INFORMATION PRESENTATION

Attract New High-Ticket Customers

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Car Dealership & Service Department Information Presentation

Get Buyers in a Market Flooded with Surplus

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