Challenge: Facing a severe shortage of skilled automotive technicians and intense competition for talent in a highly competitive market, Zimbrick Hyundai implemented a strategic recruitment video campaign. The challenge was to overcome rampant technician poaching and attract top-tier talent to their Service Department and Collision Center.
Solution: The solution involved creating a compelling promotional video leveraging existing client content. This video focused on key aspects proven to attract and retain skilled automotive professionals: highlighting Zimbrick Hyundai's strong community legacy, showcasing a positive and rewarding work environment, and emphasizing a desirable work/life balance. This approach directly addressed the pain points of technicians seeking fulfilling careers with fair compensation and ample opportunities for career growth.
Results: The professionally produced recruitment video was strategically disseminated across high-impact platforms, including targeted Facebook and Instagram advertising campaigns, Twitter promotion, and Google Ads. The multi-channel approach yielded remarkable results: within a single week, Zimbrick Hyundai experienced a significant surge in applications for both its Service Department and Collision Center, exceeding expectations and demonstrating the effectiveness of this recruitment marketing strategy. This success showcases the power of video marketing in attracting and securing highly skilled automotive technicians.
1.Drive engagement and interest in job opportunities
2. Reach a wider audience and attract qualified candidates
3. Increase application rates and reduce hiring time
NOTE: Ads in Spanish and other languages available.
Challenge: Selling a high-end property in a competitive luxury real estate market presents unique challenges. Buyers expect exceptional value and high-quality finishes. This particular home, completely remodeled by a husband-wife team (he, a construction company owner; she, a realtor), needed to command a premium price. The challenge was to effectively market this upgraded property to discerning buyers in North Seattle, WA who demand more for their investment in luxury homes.
Solution: A strategic multi-platform real estate video marketing campaign was implemented to reach affluent potential buyers. The video showcased the complete home renovation, highlighting the high-end materials, craftsmanship, and unique features that justified the asking price. The targeted marketing strategy utilized Facebook Ads, Instagram marketing, TikTok video ads, Twitter promotion, Google Ads, YouTube ads, LinkedIn advertising, and distribution across multiple realtor websites, ensuring the listing reached the right audience within specific zipcode target areas of serious luxury home buyers. This comprehensive approach maximized reach and engagement amongst affluent buyers actively searching for luxury properties.
Results: The targeted real estate video marketing campaign resulted in a rapid sale, achieving top dollar and a fast escrow closing. This success story demonstrates the power of a well-executed video marketing strategy for luxury homes within high-demand markets. It effectively showcases how targeted video advertising can transform a challenging listing into a quick, profitable sale.
1. Increased buyer engagement
2. Faster listing, open house, and escrow ROI
3. Multiple offer scenario
NOTE: Ads in Spanish and other languages available.
Challenge: Fametek, Inc., a manufacturer of Star Trek collectibles, faced challenges in converting online shoppers into buyers. High shopping cart abandonment rates and low product listing engagement pointed to a need for improved product presentation and search engine optimization (SEO). The challenge was to enhance online product visibility, increase customer confidence, and drive sales.
Solution: A comprehensive strategy was implemented focusing on video marketing and SEO optimization for Amazon listings and other e-commerce platforms. The approach involved creating compelling product videos from raw smartphone footage, showcasing each collectible from multiple angles. This raw, authentic video content was incorporated into Amazon product listings, social media ads (Facebook, Instagram, etc.), and paid advertising campaigns on various platforms. Simultaneously, SEO best practices were applied to product titles, descriptions, and bullet points, highlighting key features and benefits. High-quality, detailed product images with informative call-outs were also incorporated to address common customer questions proactively.
Results: This combined video and SEO strategy yielded impressive results. More comprehensive product listings addressed customer queries directly, reducing uncertainty and increasing purchase confidence. The improved SEO significantly enhanced product visibility in organic search results, driving more qualified traffic to product pages. The result was a substantial decrease in shopping cart abandonment and a significant increase in sales conversions, demonstrating the efficacy of this marketing and SEO approach.
1. Higher engagement times in each Amazon listing
2. 10% increase in purchases
3. Increase CLV (Customer Lifetime Value) per account
NOTE: Ads in Spanish and other languages available.
Harbour Pointe Creations, LLC., is a marketing consultancy composed of experienced marketing specialists who offer social marketing, paid search marketing, and data analytics services.
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Tired of struggling to attract qualified leads? I've spent over 15 years driving sales and engagement using digital marketing. I've worked for top Fortune 100 companies like General Motors, General Mills, and Publicis Sapient, bringing that same level of data-driven innovation and results to local businesses like yours.
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Is your website feeling like a ghost town and failing to convert website visitors into leads? As a Fortune 100 Marketing Specialist, I've honed my expertise working with top companies like General Motors and CDK Global.
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I'm dedicated to helping construction contractors win more business and close more deals. With years of experience working directly with contractors, I have a deep understanding of their unique needs and challenges. I'm skilled at identifying and converting leads into paying customers, leveraging my proven track record of success in securing home improvement projects for my clients.
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I'm a results-driven professional dedicated to helping businesses win more bids, close more deals, and achieve sustained growth.
Are you struggling to understand what your data is saying about your marketing efforts? Let us help! At Harbour Pointe Creations, LLC., we offer a wide range of digital media marketing services designed to help you reach your target audience and increase engagement. Furthermore, we are happy to assist in your Google Analytics 4, Google Tag Manager, and Google Looker needs. From custom content creation to targeted ad campaigns, and to gain data insights about how your website is performing, we have everything you need to take your social media presence to the next level. Book a consultation with an experienced Marketing Specialist to go over your targeted paid ads today.
We're tired of seeing a beautiful website with NO traffic. Our Monthly Website Management service optimizes your site for conversions and SEO, driving relevant local traffic and higher search rankings. We also implement conversion-focused strategies to turn visitors into paying customers. Once your website is humming, we can create targeted marketing ads to attract even more of the jobs you want. This also applies to e-commerce brands trying to convert traffic into sales on their website and Amazon webstore. Let HPC help you dominate your local market.
We understand the frustration of contractors being pitted against each other by companies vying for the same jobs, wasting valuable marketing funds. At Harbour Pointe Creations, LLC, we believe in a different approach. We focus on growing one contractor's business in a specific area at a time, fostering a strong, long-term partnership. This strategy allows us to dedicate our expertise and resources to your success, maximizing your return on investment. We typically work with only one contractor per area, unless it's a major metropolitan city with a large enough market to support multiple clients. This also applies to car dealerships where we do not cross DMAs.
We understand that getting booked months out is a great problem to have! It's a sign of a thriving business we helped grow. We offer flexibility for the home improvement sector. Once we've achieved success for your business and you find yourself caught up with your workload, you can pause and restart when you need to ramp up your marketing efforts again. This allows you to control your investment and focus on delivering exceptional service to your existing clients.
We understand that not every e-commerce website needs the same services. If you're looking for targeted solutions like video ads for your Amazon products, we offer custom quotes for à la carte services. This allows you to pick and choose the specific marketing strategies that best suit your needs and budget. Whether it's a targeted ad campaign, website optimization, or content creation, we'll tailor our services to help you achieve your e-commerce goals.
Yes, we specialize in creating custom e-commerce solutions using platforms like Shopify. We can also duplicate the content into building out your existing Amazon webstore or optimizing your current listings for higher purchase rates. Plus, a comprehensive SEO strategy is incorporated in the build.
Yes, we can complete the build-out of your current site to not interrupt its style or flow, but pack in more value and traffic to it smoothly, which is part of the Monthly Website Management service we offer. We provide website management service with SEO in mind from the very beginning. This means optimizing site structure, crafting user-friendly URLs, and using proper header tags and meta descriptions. We also prioritize creating content that attracts the right audience by targeting relevant keywords and addressing their needs. This approach ensures that your website not only looks great, but also performs well in search results, driving more traffic and visibility for your business. However, we can also perform a complete overhaul, depending on your needs and goals to build a brand new website under the New Website Development service. Talk to us today to see what makes sense.
We’ve worked with GoDaddy, Shopify and WordPress, as we find many of these website manager tools offer integration for our clients to manage in-house if they choose to. We set you up correctly and provide training to your office manager to increase the closing rate for the online leads generated from the online traffic we redirected to your website.
We encourage our business clients to manage their own web hosting. This allows them to maintain full ownership of their website and data, ensuring control and independence. We've seen situations where clients have faced difficulties switching web hosting providers, and we prefer to avoid such potential complications. To help our clients get started, we're happy to guide them through setting up their domain and website management with platforms like GoDaddy.
Von Galt, MBA | Owner of Harbour Pointe Creations, LLC.
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Everett, Washington 98203, United States
(206) 809-1999 WA State Business Lic. #604-121-489
Open today | 07:00 am – 03:00 pm |
Skip lead generation sites like Angie’s List & hire the Fortune 100 marketers directly. We generate phone & email leads through your website every month. We have a fiduciary commitment to grow your business long-term. Let's Go!